Top 10 reasons your small business needs a website

April 1, 2012
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Reason 10: You have more credibility.

In todays internet age, customers expect you to have a website and email address.

Reason 9: Your website is on 24/7

Customers can find you, learn about you and access you even when you are closed, asleep or not there!

Reason 8: New customers can find you online

Today, people turn to the internet to source their products and services. It only makes sense that your product and service is there, showcasing your benefits.

Reason 7: Marketing on the Internet is highly cost effective.

Internet marketing is the cheapest and most effective form of marketing for most budgets, but it only works properly if you have a website!

Reason 6: You can measure the effectiveness of your website.

Your website is the one marketing tool that can constantly give you feedback on how well it is working.

Using analytical tools, you can find out exactly how many visitors come through, how long they spend on your website, and which pages they are reading. Can you say the same about your print ads, flyers, and tv spots?

Reason 5: A website increases the geographic range of your business.

If you are a small business, you rely on foot-traffic and referrals for your business. By leveraging the Internet, potential customers not within your immediate geographic area can also find your business.

Reason 4: It’s easy and cheap to change company information and marketing material on your website.

You know how costly it can be to have to change product information or prices on all your catalogs, brochures, and marketing material. It’s much cheaper, easier, and faster to change all this information online.

Reason 3: Customer service can be handled on the website.

How many times do you hear the same questions over and over from different customers? As with any business, most customers have the same set of questions and concerns. By having an FAQ (Frequently Asked Questions) online, you can reduce customer service costs and save yourself time and money. You can provide more information than cannot be covered on a business card or flyer.

Reason 2: A website conveniences your customer.

Your customer can peruse your website at their own leisure. There’s no pressure to buy nor do they have to drive over to your place of business to find out about your offering.

Reason 1: A website address is easier to remember than a phone number.

The web address or URL (universal resource locator) of your website is most likely going to be infinitely easier to remember than the physical address of your business or your office phone number. That alone is reason enough to have a website.

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